May 16th 1975 (V)

“John, Paul, George, Ringo… and Bert” theatre programme continued…

Proof, as if it were needed, that society has gone through quite a change with regards to its relationship with cigarettes and smoking in the last 35 years.

Two full-page – colour – ciggie ads in the space of a tiny 16-page theatre programme shows just how invasive advertising for this filthy habit were way back when. (Yes, I was a smoker for a long time… but didn’t start – crazily – until I was in my 20’s!)

Benson & Hedges are marketed as something redolent of the “Golden Age”, complete with a cigarette holder, fancy lighter and… erm… cufflinks, whilst Lambert & Butler distinguish themselves in a classy silver box.

Please note that recommended price…. just 40p for 20! (Last time I was in England I seem to remember noticing a pack of 20 were over six quid?!!)

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